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Intro to Creating a Strong Facebook Presence

10 Dec Intro to Creating a Strong Facebook Presence

Posted at 19:05h in Digital Marketing, Social Media by

Facebook recently published a community update with some powerful numbers. 1.55 Billion people are on Facebook each month, and over a billion of those users are active on Facebook daily.

With so many active users, Facebook still reigns as king of the social media platforms. Social media platforms are great arenas when it comes to digital marketing. Businesses and communities looking to attract Generation X and Millennials need to have an active social media presence in addition to a modern website.

For businesses and communities, a strong Facebook presence starts with establishing a Facebook Page. You can create and setup your Facebook Page in less than 5 minutes.

Creating Your Facebook Page

  1. Go to facebook.com/pages/create
  2. Click to choose a Page category
  3. Select a more specific category from the dropdown menu and fill out the required information
  4. Click Get Started and follow the on-screen instructions

Here are some helpful tips for the image dimensions of your Facebook Page’s profile picture and cover photo.

Your Facebook Page’s profile picture:

  • Displays at 160×160 pixels on your Page on computers, 140×140 pixels on smartphones and 50×50 pixels on most feature phones
  • Must be at least 180×180 pixels
  • Will be cropped to fit a square
  • Is located 16 pixels from the left and 176 pixels from the top of your cover photo on computers
  • Is located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones

Your Facebook Page’s cover photo:

  • Displays at 851 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones
  • Doesn’t display on feature phones
  • Must be at least 399 pixels wide and 150 pixels tall
  • Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes

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For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.

Creating Engaging Posts

Once you have your Facebook Page set up, it is time to create engaging posts. We have found that the best engagement rates with Facebook Pages come when your Facebook Page publishes 4 to 5 posts per week, with no more than one post per day, using up to 2 hashtags. Posts that naturally engage with your audience and appeal to their emotions tend to be the ones that are most engaged (liked, shared, commented) with. This is why we often see that photos of puppies or funny short video clips tend to go viral.

The biggest struggle we see businesses and organizations face when maintaining a strong Facebook presence is upkeep. Starting the Facebook Page takes 5 minutes, but you simply cannot replace the amount of hours required to maintain a strong Facebook presence and engaging with your audience. Fortunately, businesses and organizations can at least create an active presence by setting aside a few hours either every two weeks or every month to queue up scheduled posts to your Page. This allows you to maintain the minimum active presence with your Facebook Page, without needing to be on the page all day.

For businesses and organizations looking to only handle the minimum, bear in mind that your Facebook Page still needs to be checked daily for responses, messages, and engagements. Treat your Facebook Page’s inbox as if you would with a business inbox.

Looking for more tips? Check out our other resources and also don’t forget that Facebook has a terrific Help Center as well.

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