11 Dec Dividing and Conquering Your Facebook Page Duties
With over one billion people using Facebook every day, it is only logical that businesses and communities want to create and maintain a strong presence for their brand on Facebook.
“How do you maintain a strong presence on Facebook when you do not have a full time staff member dedicated to social media?”
As social media platforms improve with technology, users active on social media are expecting more quality posts, faster response times to questions, and more outreach from brands directly to consumers over social media. This makes maintaining a strong social media presence a full time job.
But not every brand can afford to have a full time employee dedicated to social media outreach. Many businesses and organizations often ask us for advice on how they can still maintain a strong presence on Facebook for their brand, without hiring someone full time for that position. This is when dividing and conquering comes in handy.
Similar to other social media platforms, Facebook Pages allow you to have multiple managers for your Facebook Page to respond to messages, to engage with users, and to schedule posts. Every brand’s Facebook Page should have multiple admins and managers so that you never have to worry about what would happen to your brand’s Facebook Page if that one person with admin access to it got sick or decided to take a sudden hiatus.
Adding someone as an admin to your Facebook Page is incredibly easily. Here are some instructions below.
How do I give someone a role on my Page?
You’ll need to be an admin of your Facebook Page to give someone a role on your Page. If you’re an admin:
- Log into your Facebook account
- Go to your Facebook Page
- Click Settings at the top of your Page.
- Click Page Roles in the left column.
- If the person is your Facebook friend, begin typing their name and select them from the list that appears. If the person isn’t your Facebook friend, type their email address.
- Click Editor to select a role from the dropdown menu.
- Click Save and enter your password to confirm.
Depending on their settings, the person may receive a notification or an email when you give them a role.
How do I divide up those duties?
After you grant multiple people access as admins or managers to your Facebook Page, it is time to delegate duties. The delegation will differ for every organization, and depend on how many people you have splitting duties and what they are comfortable with.
First, we recommend that only one person is responsible for curating the posts that are queued for your page. This helps ensure that your Facebook Page’s voice will remain the same throughout its different posts. Your other contributors can still write posts and just add it to the queue or directly send it to your curator. Since posts can be scheduled in advance, this process could be done only once a week or twice a month, rather than on a daily basis. It just depends on how many articles you want to write out in one sitting. The sky is the limit!
Second, we recommend your team takes shifts monitoring your page for new messages, for notifications, and for post comments. Just having a Facebook Page and making posts 5 times a week is just a small part of having a presence on Facebook. Users expect that brands on Facebook will respond to comments and to messages in a timely manner, just as they would with emails. Facebook currently tracks how fast your Facebook Page responds to messages sent to it. Facebook Pages that respond within an average of 5 minutes to messages receive a special badge to let users know that they respond quickly. When your team needs to step away from the office, you can just go into the Facebook Page’s “messages” tab and turn on the Away status, which will pause the tracking for 12 hours.
Finally, we recommend creating organic conversations with users and with other brands. Every successful Facebook Page also does a great job at creating posts that spark organic conversations. This might be from asking an engaging question as a post, or it might be engaging other Facebook Pages and users in comments on behalf of your Facebook Page. We (and do customers) love it when we see brands use their Facebook Page to reply to customers who tag them in posts. It shows to your customers and world that your brand is active and it cares about what people are saying about it.