If you are hosting an event with attendees between ages 13 to 30, you cannot ignore Snapchat's latest announcement. Today, Snapchat rolled out a new feature that allows its users to create a personalized geo-filter. Before this, geo-filters were only available to large brands. Now,...
"Mitty and I, the founders of Candeavor, met in the lobby of a budget hotel in Sydney, Australia. We were there for the International Rotary Youth Leadership Awards and the Rotary International Convention. Although we were both from California, we came from very different backgrounds....
Automation is very common in today’s marketing world. It’s so common that we, the end-users, often feel so special whenever we receive a human-generated response. Automation tools are double-edged swords for marketers; on the one hand, it will save marketers a lot of time but...
“Everybody has a plan until they get punched in the face” - Mike Tyson One of the most common concerns regarding Social Media is how little control you have over the conversation about your brand. Once content is being created and posted, it is up to...
In 1953, Neil Borden, then President of the American Marketing Association, created the “Marketing Mix”, which includes the widely practiced 4P’s. 4P's stand for Price, Product, Place, and Promotion. The approach and application of the 4P’s have evolved over time but the core values stayed the...