“Everybody has a plan until they get punched in the face” - Mike Tyson One of the most common concerns regarding Social Media is how little control you have over the conversation about your brand. Once content is being created and posted, it is up to...
Almost every ad in the 2015 Superbowl had a hashtag. It's undeniable that hashtags have found their way into our digital conversations. Before we start, what exactly is a hashtag? Hashtag "#" is a metadata indicator; unless you are technically literate, it wouldn't mean anything to...
In 1953, Neil Borden, then President of the American Marketing Association, created the “Marketing Mix”, which includes the widely practiced 4P’s. 4P's stand for Price, Product, Place, and Promotion. The approach and application of the 4P’s have evolved over time but the core values stayed the...