Instagram has become one of the most popular social media platforms. It is one of the most engaging platforms and most businesses & organizations can certainly benefit from having a presence on Instagram. In this article, we will walk you through the most essential features...
We all have algorithms in our every day lives. For example, the taxi algorithm: Step 1: Go to the taxi stand Step 2: Get in the taxi Step 3: Give the taxi driver the address of your destination However, in this post, we are talking more specifically about a...
A landing-page is a page within a website, usually created with a specific task and/or business goal in mind. The most popular function of a landing page is to capture end-user information, hence, the nickname “lead-capturing page”. Landing-pages differ from general websites in that the landing...
[embed]https://youtu.be/h4VF-TZbnwg[/embed] Transcript: Hello Rotarian leaders! My name is Mitty Chang and I am the Creative Director at Candeavor, and one of the team leads for Project Doing Good. Last August, our team proposed to Rotary International the offer of a free landing page website for every Rotary club in...
Notice the make over on your Facebook posts? After years of discussion about having a “dislike” button on Facebook, we are finally seeing some variation to the “like” feature. If you were hoping for a “dislike” button, however, you’ll be disappointed. As of yesterday, Facebook...
If you are hosting an event with attendees between ages 13 to 30, you cannot ignore Snapchat's latest announcement. Today, Snapchat rolled out a new feature that allows its users to create a personalized geo-filter. Before this, geo-filters were only available to large brands. Now,...
"Mitty and I, the founders of Candeavor, met in the lobby of a budget hotel in Sydney, Australia. We were there for the International Rotary Youth Leadership Awards and the Rotary International Convention. Although we were both from California, we came from very different backgrounds....
Automation is very common in today’s marketing world. It’s so common that we, the end-users, often feel so special whenever we receive a human-generated response. Automation tools are double-edged swords for marketers; on the one hand, it will save marketers a lot of time but...
President Obama delivered his final State of the Union (SOTU) earlier this month and I found myself laying in my bed watching bits and pieces of the SOTU via Snapchat. It really got me thinking, if the White House, with all the risk and private/confidential...
In 2015, over 26% of all marketing dollars were directed towards custom branded content. (CMO Council Research) Branded content is media, in the forms of music, picture, words, white papers, video etc...