25 Jan 3 Reasons Brands Should Pay Attention to Custom Branded Content
Posted at 17:25h in Digital Marketing, Social Media
In 2015, over 26% of all marketing dollars were directed towards custom branded content. (CMO Council Research) Branded content is media, in the forms of music, picture, words, white papers, video etc…, created for individual brands. These content do not necessarily have to be selling something.
The rise of custom branded content is no surprise to marketers. Here’s why:
- Better Conversion: let’s face it, consumers are getting smarter by the day. They can identify stock images in a split second. With the amount of media each consumer is now exposed to, its nowonder why they are numb to marketer’s techniques. With custom branded content, media are created with the consumer’s interest in mind. That means custom branded content tend to be more thoughtful and catered to the interest of each consumer.
- More options: With the advancement in technology, it is now easier to create custom branded content. Companies can invest in software, equipment and talent that will allow for them to create content that cost less in a shorter period of time.
- Natural Progression of Marketing: It is now normal for companis to have a blog and send visually attractive communication. Even though content marketing is in it’s early stage, marketers have quickly figured out the best practices and adapted to the changes. Those who decide to stick to older techniques will see a dramatic decrease in the effectiveness of their marketing dollars.
We expect custom branded content marketing to grow in 2016. With the introduction of Virtual Reality and better Search tools such as personal articifical intelligance, “Custom” is a word every brand needs to get acquainted with.